The American Family Association made its decision following a statement by the nationwide retailer that it would make ads more specific to the approaching holiday such as Christmas and Hanukkah.
“We are pleased to learn that Target has heard our concerns and decided to use Christmas in their advertising and marketing efforts. Since the company has responded positively, we see no need to continue the boycott,” said AFA Chairman Donald E. Wildmon in a released statement. According to AFA, over 700,000 people had signed an online petition to boycott the company.